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History Lesson – How America Started Brushing Teeth

Posted on November 22, 2016

When Did People Start Brushing Their Teeth?

In the early 1900’s only 7% of American household brushed their teeth or at least had toothpaste in their houses. During World War 1 most of the Army recruits had such poor oral hygiene that the military considered dental disease a national crisis.

That’s when creator of a minty tooth paste “Pepsodent” approached an advertisement man, Claude Hopkins, to launch his product. Only after receiving a 6-month option on a block of stock did Hopkins agree to proceed with the project. Thus out of need to sell a product he created a new habit of brushing teeth daily throughout USA and the rest of the world.

10 years after his 1st campaign launch more than 65% of Americans developed a daily habit of brushing their teeth. By 1930s Pepsodent was sold throughout the world and for more than 30 years it remained a top selling American toothpaste earning billions of dollars. By the end of the World War 2 the American military downgraded their concern for oral hygiene because a lot of recruits had established a daily brushing routine.

To book a dental appointment with 209 NYC Dental, call us at 212-355-2290 today.

#dentalcleaning #oralhygiene #toothbrush #historylesson #thepowerofhabit #claudehopkins #charlesduhigg #storyoftheweek

About Dr. Albert Song

When New York City patients need top-notch oral health care, they can turn to the general dentists at 172 NYC Dental. Dr. Albert Song is proud to bring his extensive knowledge and skillset to our multidisciplinary team. So, whether you need a routine cleaning and checkup or want to restore your smile with high-quality dental implants, Dr. Song’s high level of attention, precision and compassionate care ensure outstanding results.

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